Thursday, June 26, 2008

DefineYourself.ca awarded for innovative approach

We just arrived back from New York where we were honoured by the IABC with a Gold Quill award. I guess we are striking a chord with women, and marketers!

The IABC recently awarded the Define Yourself campaign with the Gold Quill award for Excellence in creating an electronic communications platform which effectively delivers a message and engages our community of boomer women.


We are thrilled that the IABC recognized our authentic approach in appealing to women around feelings and experiences, not sales.

Watch our thank you video.
Listen to our interview with Blog Talk Radio.


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1 comment:

loreen said...

I actually was a war baby, not a boomer so that five years difference has meant that I've done it before it was to be done, so to speak. So this time, despite my age, I'm going to get in on your 'life' that I've missed, and live my aging process over again with you - just for a treat, - and maybe with my 'experience' I can help out!