Tuesday, June 26, 2007

Wear our experience?

If you’ve tuned into our latest webisode, you’ll hear our ladies talking about the treatments they had, how they felt before and during consultation, then after their respective procedures. Robina talks about being shy to disclose to her group of friends because of their pre-conceived notions about treatment. In the end, all were thrilled with the results, noting that it was the subtlety of their individual outcomes that were most pleasing. Friends and family noticed that they looked “fresh” and “great” without knowing that they had had anything done.

So, is it how we feel about ourselves or how others view us that guides our decisions? And, as more of the “post raising kids” demographic re-enters the workforce, our presence is changing the landscape. The question is: Do we proudly wear our years of experience or do we quietly blend in with our more youthful “peers”? How do you feel? How would you answer this question?

Finally, if you check out our new “In The Media” section, you’ll see that we have begun to be noticed by the media. A particularly interesting mention was in the Toronto Star’s “Adventures in Aging” column by writers Josey Vogels and Li Robbins. They have very strong opinions about marketers pushing anti-aging products onto what they refer to as “the silver bullets of marketing” or “primetime women” – 50+ women. Read their “Don’t you even try to define us” and tell us what your opinion is, we want to hear from you!




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