Where We've Been & Where We're Going

By Kelly May

We've now released 3 webisodes of forty six from Season 3 and it's still as exciting as it was the day I started.  People that know me know that I get bored quickly.  I am adverse to doing the same thing every single day.  Working on Define Yourself always makes for an interesting work day.  So let's recap where we've been and where we're going.

Our production started with the casting process back in March.  That was an adventure and a great experience.  We met many wonderful women, each with an interesting story and a unique point of view, therefore making it almost impossible to choose.  In order to tell the story and have it appeal to the widest audience possible it was critical that we brought together a range of women factoring in age, diversity and overall aging attitude.  This made for a difficult selection process.  Eventually we arrived at what I can only describe as the perfect, eclectic cast of women. 

I had preconceived notions of what our cast members would be like and boy was I wrong.  I was and am still surprised daily by each of the women.  We are coming close to the end of the production while releasing webisodes from filming that we started back in April. The last series of webisodes  that we have filmed were events or treatments that the women experienced as part of the process.  Without giving anything away, I think you may be surprised at who did what.  You'll have to watch and see.

We have one more major event to shoot and a few smaller things to do and the shooting part of the season will be a wrap.  However, that doesn't mean the work is done.  There is so much more to putting together a season of Define Youself.  For example, we are currently working on putting together a video montage of viewers like you who want to express how they feel about aging.  Some want to participate by sending us their own videos and some want to be included in a session where we speak to people on the street.  Interested?  Click here to let us know. 

The next phase of the process is swinging into gear as we focus on communications and marketing of DefineYourself.ca   Over the next little while, I'll be working on letting everyone know about our show with daily tweets (visit us at www.twitter.com/define_yourself), regular blog postings and working with our partners to build our audience.  I truly believe that women of all ages will both enjoy and benefit from Define Yourself.  Not only is the show entertaining, it's also thought provoking.  There are so many facets to the aging process making the conversations limitless.

Lastly, we have already had a number of women express interest in being on Season 4.  If you are interested in being a cast member on Season 4, please let us know by visiting our subscribe page and checking the cast box to submit your information http://www.defineyourself.ca/subscribe.php

As Season 3 progresses, I look forward to getting to know you better, hearing your thoughts on the show and input for next year.

I hope you enjoy the upcoming webisodes!

Words of Wisdom

By Elizabeth Grant


Women are always coming up to me and asking how I do it.  I’ve been stopped in malls, airports, and walking down the street.  Women want to know- how can they look and feel their best at ANY age?  While there is no secret formula or fountain of youth, every woman can benefit from a little graceful aging advice.

I don’t stop- and when I say this, I mean that I don’t stop living life as I always have. I’m now in my late eighties, and I haven’t stopped my philanthropy, I haven’t stopped working, I haven’t stop traveling the world, I haven’t stopped learning, and most importantly- I haven’t stopped DREAMING.  Life does not stop at 40, 50, 60, or even 70.

My determination and perseverance also keeps me strong and young at heart.  I never lose sight of the fact I started my company in the 1950’s when it was very unusual for women to be running businesses.  As a younger woman, I faced many obstacles that I had to push through.  I suffered skin damage to my face and lost a great deal of confidence for a time.  But, I had (and still do!) dreams and goals and I pushed through. 

As a woman in my vintage years now, I face different obstacles. My philosophy is the same as it was in my younger years- keep following your dreams and maintain a passion for life in every aspect.  I have had amazing achievements at an age when most retire.  There is a new breed of women coming about and I am a part of it.  Today women are living longer, healthier, and happier lives than ever before- and that is why I wish to inspire you with the knowledge that it is never too late to follow your dreams.

For those of you who wish for a few quick simple tips for feeling and looking more youthful, here is my advice:

• Take care of your skin! Moisturize. Follow a skin care regime designed for your skin type.
• Stay out of the sun. Always wear sun block.
• Drink lots of water.  I drink at least 8 glasses a day.
• Get your beauty sleep.
• Exercise.  I still love to dance and I take the time to do it every day.

Just remember- you are as young as you feel.  I know I feel youthful and as a result, my vitality radiates from the inside out.

Wishing you all to look and feel your best and your greatest success at any age,

First webisode launches this week

Launched our first webisode this week!  Visit us at http://www.defineyourself.ca/ and meet the cast.

Season three launches September 8th

I am excited to be announcing the launch of Season Three of the http://www.defineyourself.ca/ award winning, web-based T.V. show, which tells the story of women 40+ and their experience of aging. This year’s cast includes five women ranging in age from 42-63 years and ranging in aging attitudes from the naturalist to the high esthetic. The third season’s stories will be released once weekly over 40 weeks starting next Tuesday September 8th when we will be releasing the meet the cast bios.  This week you will find season three cast teasers pre-released online for viewing.

 In its second season, Define Yourself won the prestigious Gold Quill award for excellence in electronic communications and programming and this year Define Yourself is expanding its online platform to include new media partners to be announced.
We are very excited about this season's cast and production which has a little something for every woman over 40.  Today we also launched our new website designed to streamline the presentation of a full year of webisodes to be released over the course of the year. 

You can sign up to receive weekly webisode e-lerts at http://defineyourself.ca/newsite/subscribe.php