This is the last week for you to participate in the The Best Lie About Your Age Contest which will run until August 22, 2008.
There have been thousands of people from across the country visiting the DefineYourself.ca site to share their best lie stories and some of the entries are incredibly candid, crafty and quite humorous.
There have been some really interesting findings from the entries and I cannot wait to learn more and share them with you.
In a few days (on Friday, August 22), I will sit down with the panel of Define Yourself judges to determine the best lie story based on our criteria.
The judging panel will include women from seasons 1 and 2 of DefineYourself.ca. For an entire afternoon Robina, Megan, Fauna, Donna, Ann and I will be sitting around a table to discuss, debate, agree and disagree on the many entries that were submitted!
I’m sure there will be a lot to debate about and quite a few hilarious moments and I will report all of the highlights on the site.
Don’t forget, it’s NOT too late to participate. You can still submit a great “lie story” and enter a chance to win $1000 of Medical Spa pampering and rejuvenation!
To participate, simply visit http://www.defineyourself.ca/.
Monday, August 18, 2008
Only a few days left for “Best Lie about Your Age” Contest!
Tuesday, August 5, 2008
The “Best Lie about Your Age” Contest going strong!
There have been thousands of people from across the country visiting the DefineYourself.ca site to share their best lie stories. Nothing like a cool contest to grab people’s attention.
It’s quite fascinating how much easier it is to get people to admit to lying about their age in total anonymity as opposed to getting them to admit this on camera.
A few weeks ago, I tagged along with Aimee from DefineYourself.ca to invite Torontonians to share their best lie stories. Most people were quite happy to hear about the contest and they were thrilled at the idea of being able to win $1,000 of MedSpa pampering and rejuvenation, but when it came time to actually getting them to talk on camera … that was a whole different ball game.
The truth is that most people have lied about their age at some point or another for whatever reason, but they don’t necessarily let others know of that publicly.
People lie about their age for a number of reasons:
- Vanity
- Industry related realities for those working in front of the camera
- Ageism in the work place and the fear of being passed over for promotion
- Dating a younger partner
- Dating after a recent divorce or the break-up of a long term relationship
- Body image issues and not feeling happy about the visible signs of aging
The contest is open to all Canadian men and women and will be judged based on the craftiest and most outrageous story.
To participate, simply visit www.defineyourself.ca to enter!
Wednesday, July 16, 2008
In Conversation with Charla Krupp
Charla Krupp, bestselling author of How Not To Look Old and beauty and fashion expert talks straight about women over 40 and how they can get their appearance working for them. Charla believes:
· Aging sucks!
· We live in a ‘look-cist’ society
· Women need to put themselves first
· Women have been made to feel that taking care of yourself is vain and superficial
· Age discrimination in the workplace is alive and well.
· Women cannot afford to let themselves go if they want to stay employed.
Download mp3 (right click & save as). 
Click above to listen to her interview.
Read more about Charla. Buy her book.
Tuesday, July 15, 2008
Looking to find the next Anti-Aging Diva!
Have you ever lied about your age? I think it’s safe to say that we’ve all lied about our age at some point in our life.
When you were a teenager, you might have lied about your age to appear older in order to take advantage of privileges reserved for people who were older or to increase your chances of catching the attention of a certain boy.
Later in life, you might have lied about your age to date a younger man or because you simply felt that your age didn’t reflect where you thought you’d be at this point in your life.
It could also simply be that you’ve lied about your age because certain “numbers” made you feel “old” and that feeling scared you.
DefineYourself.ca has just launched a nationwide contest: the Best Lie About Your Age Contest which is open until August 22, 2008.
The contest was inspired by a recent story in the British press about a talkshow host who admitted to keeping quiet when the media dropped a year from her real age ... DefineYourself.ca wants Canadians to share their great lie stories.
The contest is open to all Canadian men and women and will be judged based on the craftiest and most outrageous story. Alas, American readers won’t be able to participate in this contest.
The judging panel consists of women from DefineYourself.ca’s previous season casts and yours truly!
Here’s the best part of the contest: the crowned Anti-Aging Diva will receive a $1,000 credit for a day of pampering and services and will be featured on DefineYourself.ca!!!
To participate, simply visit DefineYourself.ca to enter!
Thursday, June 26, 2008
DefineYourself.ca awarded for innovative approach
We just arrived back from New York where we were honoured by the IABC with a Gold Quill award. I guess we are striking a chord with women, and marketers!
The IABC recently awarded the Define Yourself campaign with the Gold Quill award for Excellence in creating an electronic communications platform which effectively delivers a message and engages our community of boomer women.
We are thrilled that the IABC recognized our authentic approach in appealing to women around feelings and experiences, not sales.
Watch our thank you video.
Listen to our interview with Blog Talk Radio.
Wednesday, June 18, 2008
Can your looks prevent you from getting that promotion or close that deal?
It seems that when it comes to answering this question, women fall into two camps: 1) those who think that it’s all about what you have to bring (aka: your skills and your intelligence) and 2) those who think that their message can only go further if they present themselves in a certain way.
A lot of women still think that taking time for themselves to present themselves in the best light is vain.
Historically, vanity has never been a trait one aspires to. Who wants to be labeled as shallow, petty, weak, and self-centered? No one really wants to be perceived as being vain…at least no one wants to be vain and have others notice it.
But this begs the question: Are we not all a little vain? If we didn’t have the slightest penchant for vanity, we’d all throw our mirrors out the window because we’d have no use to admire ourselves in attempt to looking our best.
Truth be told, we do care about our appearances and we do care about how we are perceived by others. This resonates even louder as we age.
Now, I want to make sure that I’m clear here, I’m not talking about being or becoming a people-pleaser and I’m not saying that others should define who we are. Nah, what I’m saying is that the way we present ourselves has bearing on our own self-esteem but also on how others perceive us.
This is where the title of this post comes in. There are certain things that remain unsaid, but if you are in position that represents the company you work for or if you’re in a profession that requires you to negotiate, your appearance could help you make or break a deal.
Some of us are lucky enough to have a gene pool and/or a lifestyle that will take us well into our seventies with minimal medical interference. But for others, a little help from our cosmetic dermatologist or plastic surgeon might be required if we intend on looking a certain way as we age.
Today ageism is a bit more subtle. No one will tell you that you look tired all the time and that clients are not responding all that well to the image your project, instead, a younger colleague might start getting more clients or deals than you or perhaps you might not even be part of the list for that new coveted promotion.
I have an excellent example of a school teacher who had very strained relationships with her students (who feared her) and on parent nights, few parents really wanted to interact with her. This school teacher (who was in her mid 30s) had a strong frown muscle that made her look angry all the time. A friend of hers suggested Botox® and ever since, this school teacher’s relationships with her students, peers and parents of her students have changed radically.
Can the anti-aging industry become an industry of pure vanity that strives to attain an unreachable image of perfection and eternal youth? Is it possible to walk around with an exaggerated frozen expression because of too much Botox®? Can we go overboard with too many cosmetic procedures in too short of a time period? Yes, of course, and there are too many examples to remind of us of the flip side of the anti-aging industry.
The goal here is to find a middle ground — somewhere between obsessive pursuit of beauty myths and just not caring enough about one’s appearance. That’s where most of us would hope to be as we age…and it is not particularly a bad thing.
Let’s put it out there — vanity is not all that bad. After all, it’s an undisputable fact that we feel better when we look better. We might want to brush it off as being futile, but there seems to be something deeply ingrained — perhaps deeper than any social pattern – that makes us feel better about ourselves when we look our best.
Furthermore, we send some messages that are completely unrelated to beauty when we look our best. It tells others that we care about ourselves. It communicates a sense of respect for our health and well-being. It also demonstrates a level of respect for others that we take the time and effort necessary to look good prior to dealing with them. It shows the world that we take it, and ourselves, seriously.
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